Winston Francois

Winston Francois

Work that moved the needle

Real results from organic social, content strategy, and digital marketing engagements.

Paid Media  ·  Performance Marketing

From ROAS 2:1 to 20:1 — elevating a legacy ski resort into a challenger brand

A performance-driven funnel rebuild that delivered a 900% ROAS efficiency gain and 450% purchase volume increase for Sugar Bowl Resort.

20:1
ROAS
+450%
Purchases
+199%
Meta ROAS
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Organic Social  ·  Content Strategy

Elevating engagement for Elevate and Balance

An organic social reset that moved Balance from a 0.01% engagement rate to 0.4%, near category benchmark.

+163%
Engagements
+281%
Shares
0.4%
IG Eng. Rate
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Paid Media  ·  Media Mix Optimization

Scaling efficiency for the #1 SaaS platform for creators

A paid media mix optimization that saved $2.1M and drove a 140% lift in conversion rate over nine months.

$2.1M
Savings
-58%
Spend
+140%
Conv. Rate
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