Winston Francois

Winston Francois

Work that moved the needle

Real results from organic social, content strategy, and digital marketing engagements.

Paid Media  ·  Performance Marketing

A 2:1 ROAS became 20:1. The conglomerates noticed.

We rebuilt Sugar Bowl's funnel, reallocated 80% of spend to digital, and turned paid media into a revenue engine.

20:1
ROAS
+450%
Purchases
+199%
Meta ROAS
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Organic Social  ·  Content Strategy

0.01% engagement to 0.4%. Two brands, one content reset.

Balance went from invisible to near-benchmark on Instagram. We rebuilt organic social for both Mind Company brands from scratch.

+163%
Engagements
+281%
Shares
0.4%
IG Eng. Rate
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Paid Media  ·  Media Mix Optimization

$2.1M saved, 140% more conversions. Same brand visibility.

Kajabi was overspending on branded search. We cut 58% of spend and conversion rate still climbed 140%.

$2.1M
Savings
-58%
Spend
+140%
Conv. Rate
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