Winston Francois

Work that moved the needle

Real results from organic social, content strategy, and digital marketing engagements.

Organic Social · Content Strategy

Elevating engagement for Elevate and Balance

An organic social reset that moved Balance from a 0.01% engagement rate to 0.4%, near category benchmark.

Paid Media · Media Mix Optimization

A paid media mix optimization that saved $2.1M and drove a 140% lift in conversion rate over nine months.